Retail Store Design in New York, NY
Building on the design concept that is quintessentially Godiva, an immersive destination was created for Macy’s Herald Square. This shop-in-shop serves as a ‘must experience’ for givers and self-indulgers.
A chocolate glass box communal seating area provides customers a little respite from their hectic day and serves as a beacon for shoppers to enjoy the freshness of Godiva chocolate, soft serve ice cream, and freshly dipped fruit, as well as a shop for their favorite gold box of assorted chocolates.
dash design created display fixtures throughout the shop-in-shop to encourage impulse purchases and to elevate the shopping experiences throughout the retail space.