dash design Expands its Senior Leadership Team
Industry Veteran Sara Ianniciello joins as a Principal in the NYC Office
dash design, a leading New York-based interior design and brand consulting firm with expertise in the hospitality, retail, senior living and multi-family sectors, has expanded its team in NYC by recruiting Sara Ianniciello CID, IIDA as a Principal and Design Director earlier this year. Sara, an interior design professional with more than 20 years of experience in hospitality and multi-family housing, brings deep expertise in the luxury sector.
“Her extensive experience in luxury multi-family housing and hospitality will allow us to expand our business globally and offer a wider range of expertise to our clients,” says David Ashen, principal and founder of dash design. “With Sara, we are confident we have the right person on board to do so; her knowledge and skills will be invaluable.”
“I’m incredibly excited to be part of such a creative team and to nurture the firm’s existing relationships, help build new ones, and lead projects across the globe for dash”, says Sara.
Sara joins dash design from Whitehall Interiors, where she was the Director of Design and a Senior Associate of the New York City based studio. Previous to that, she was at the London based design firm March & White, where she was Director of the New York City studio. A few of her notable projects include Skyline Tower in Long Island City, 8 Court Square, 101 West 14th Street in Manhattan, the Deermar Residences in Brooklyn, 1300 on Fillmore, Tides Long Beach, the Fairmont Hotel, Kimpton Eventi, Hyatt Napa, Loews Atlanta, 125 Greenwich, the Lantern House and Mandarin Oriental Residences, to name a few.
She holds a Bachelor of Fine Arts in Interior Architecture and Design from the Academy of Art in San Francisco, is a Certified Interior Designer in the State of New York, NCIDQ certified, and a professional member of IIDA, NEWH and the FDC.
About dash design
Founded in 2002 by David Ashen, dash design is a New York-based interior design and brand consulting firm specializing in hospitality, retail, senior living, and multi-family projects. Known for its ability to tailor each project to answer its clients’ specific business needs, the firm’s design team updates spaces and reinvents brands. Furthering its ability to oversee projects throughout the US and overseas.
Clients include brand leaders and Fortune 500 companies from all over the world including Shanghai, Hong Kong, Istanbul, Boston, Cleveland, New York City and Aruba. Among the recent high-profile projects to dash design’s credit are: the One11 Hotel in New Orleans; Resorts World new casino in Newburgh, NY; the Renaissance Aruba Resort & Casino; Heartis Buckhead, Senior Living Community; and restaurants at the Mandarin Oriental in Shanghai. dash design has received many awards, including “One of Ten to Watch” (New York Magazine), “Retail Store of the Year” for its work with Godiva (Chain Store Age), “Wave of the Future” (Hospitality Design), “1st Place in Home Goods” (VM&SD; International Store Design Competition) and “Rising Star in Interior Design” (Fashion Group International).